Advertising and the Mind of the Consumer

what works, what doesn’t, and why

AdandMind.com
The website of the book published in 8 language editions

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NEW 3rd International Edition - Jan 2009

Max Sutherland's book is written for advertisers, agencies & consumers.

Used by students of marketing, advertising, journalism and mass communications.
Read a samplechapter

What's Unique?

Conclusions from tracking the effects of many hundreds of ad campaigns continuously, week by week, over a period of nearly 15 years in America, Asia, Australasia and Europe. Ad campaigns for companies like Gillette, Campbells Soup, McDonalds, AT&T, General Motors, Kodak, Shell and Qantas.

Draws on academic research into communication psychology and buyer behavior but reduces the 'fog index' to make the findings clearer and more actionable.

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This is what readers say.

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Dr. Max Sutherland is an independent marketing psychologist and consultant in the U.S.A. and Australia, a regular columnist for trade publications and Adjunct Professor of marketing at Bond University.

More... about the author.

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Links/Resources:

Advertising Principles

Erik du Plessis

Nigel Hollis

Mind Hacks

Sex in Advertising (Tom Reichert)

TED Ideas worth spreading

 

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Monthly column

Receive Max Sutherland's column by email - free subscription

• Why Willpower Wanes: The Tussle of the Muscle
  - Oct 2009
• Emotion is a Pain in the Anterior Cingulate
  - April 2009
• More, New Turn-off Tactics
  - March 2009
• Temptation Turn-off Tactics
  - Sept 2008
• The Swear**g Effect in Advertising
  - Aug 2008
• Acceleration of Communication. Destination Competitive Advantage
  - July 2008
• Mind Bridges
  - March 2008
• Behavioral Targeting: Consumers in the Cross-hairs
  - Nov 2007
• Curious But Real: Effects From Fast Forwarded Ads
  - Sept 2007
• Social Contagion: “I’ll Have What She’s Having”
  - Aug 2007
• Conformity as a Turn-off Tactic: Reducing Energy Consumption
  - June 2007
• Subliminal Ads, Like Energizer Bunny, Keep Going
  - May 2007
• Acknowledging a Wart - Profiting from Honest Advertising
  - April 2007
• Neuromarketing: What's it all about?
  - March 2007
• Mind on High, Thoughts on Fast Forward and Brands on Speed
  - Jan 2007
• Slogan as a Brand Précis
  - Oct 2006
• Web Search Terms: A Window on the Social Mind
  - Sept 2006
• Celebrity Slipstreaming: Pop Stars & Pop Expressions
  - Aug 2006
• Advertising Turn-off Tactics
  - May 2006
• Imagined Actions: Another Way to Create Advertising Impact
  - Apr 2006
• A Pun is its own Reword
  - March 2006
• Transcranial Magnetic Stimulation (TMS):
  Brain Science Breakthrough
  - Feb 2006
• Google: $ Billion Brand in Peril?
  - Jan 2006
• Messages in Masquerade, Communications in Camouflage
  - Nov 2005
• Product Placement Accelerating on a Slippery Slope
  - Oct 2005
• Making Clever Ads Work: Overcoming 'Attention Deficit Disorder'
  - Sept 2005
• False Alarm Theory: How Humorous Ads Work
  - Aug 2005
• Spot Removal and Whitening of Image: Making Past Messages Fade
  - July 2005
• Worm-holes of the Mind
  - June 2005
• Warfare Strategy in the Battle for the Mind.
  (Based on a paper published in Admap - Jan 2001)
• Information Intercourse: Making Messages Penetrate
  - May 2005
• Generating Brain Waves that Pierce Attention
  - April 2005
• Awaiting a 'Rythmic Resurrection' in Advertising
  - March 2005
• Why Product Placement Works!
  - Feb 2005
• Wake-up Call! The Future of RFID is Dawning
  - Jan 2005
• Bonding Slogan to Brand
  - Nov 2004
• How to Supercharge Your Slogans
  - Oct 2004
• Erectile Dysfunction & the Da Vinci Code
  - Sept 2004
• Neuromarketing in Retreat
  - Aug 2004

More...

• Go toWeblog Archive 2007

• Go to Weblog Archive 2006

• Go to Weblog Archive 2004-5

Published in English, Dutch, Korean, Turkish, Polish, Bahasa Indonesian, Cantonese, Romanian.

In the USA, Canada, Australasia and South East Asia, Advertising and the Mind of the Consumer is published by Allen & Unwin. It is distributed in USA by Independent Publishers Group (IPG) Chicago, Illinois.

Buy from Amazon USA

Turkey: published in Turkish by Kapital Medya.

PRC: published in Peoples Republic of China by World Affairs Press.

Indonesia: published in Bahasa Indonesian by Gramedia

Korea: published in the Korean language in the first edition by Kyung Mun Sa Publishing Co, DRT International, Seoul.

Europe: Advertising and the Mind of the Consumer is published in:

English by Kogan Page, 120 Pentonville Road, London N1 9JN. U.K. Buy from Amazon UK

Dutch by Samson www.samson.nl

Polish by Polish Scientific Publishers www.pwn.com.pl

Romanian by Polirom Publishing House