Advertising and the Mind of the Consumer
AdandMind.com. The website of the book published in 8 language editions.
| About | sutherlandsurvey (home) | Neuroscience | Slipstream marketing | Turn-off tactics | Monthly column |
Max Sutherland's book is written for advertisers, agencies & consumers. Used by students of marketing, advertising, journalism and mass communications. Read a sample chapter
What's Unique? Conclusions from tracking the effects of many hundreds of ad campaigns continuously, week by week, over a period of nearly 15 years in America, Asia, Australasia and Europe. Ad campaigns for companies like Gillette, Campbells Soup, McDonalds, AT&T, General Motors, Kodak, Shell and Qantas. Draws on academic research into communication psychology and buyer behavior but reduces the 'fog index' to make the findings clearer and more actionable.
This is what readers say.
Dr. Max Sutherland is an independent marketing psychologist and consultant in the U.S.A. and Australia, a regular columnist for trade publications and Adjunct Professor of marketing at Bond University. Co-author, Alice K. Sylvester is Sr. Vice President, Account Planning Director at Foote Cone and Belding and a former chair of the Advertising Research Foundation in New York. |
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