About the Authors
|
Dr Max Sutherland
Marketing Psychologist |
Max Sutherland was former Chairman and Creative Director of MarketMind. He is also Adjunct Professor of Marketing at Bond University in Australia and has held Visiting Professor positions at Santa Clara University in California and Kent State University in the USA. He is a registered psychologist with a Ph.D in Psychology from Kent State University (U.S.A.), a Masters degree in psychology from Sydney University and a Bachelor of Commerce (Marketing) from the University of New South Wales.
He has held positions in market research with the Coca-Cola Export Corporation and the Overseas Telecommunications Commission. He has also held full time lectureships in market research and consumer behavior at the University of NSW and the David Syme Business School (now Monash University) in Australia.
The company he co-founded specialized in tracking the effects of advertising for many of the leading advertisers in over 20 countries including Gillette, Ericsson, Kodak, McDonalds, Miller, Qantas, McCain, AT&T, Nestle and Volvo, as well as various utility and telecoms organizations. He is a former editor of the Australian Marketing Researcher, a former Chairman of the Market Research Society of Australia, a Fellow of the Market Research Society of Australia and the Australian Marketing Institue and serves on the editorial review boards of the Journal of International Advertising and the Journal of Brand Management..
|
Alice K. Silvester
Vice President, FCB |
Alice K. Sylvester is a veteran American ad agency researcher who is Vice President, Foote, Cone and Belding., in Chicago. She has worked for various ad agencies including Y&R, Leo Burnett , J. Walter Thompson and Tatham-Laird & Kudner (now Euro Tatham RSCG).
She is a past Chairman of the Board of the Advertising Research Foundation and on the Editorial Review Board of the Journal of Advertising Research. M/s Sylvester has a diverse inter-disciplinary background in media research and account planning as well as brand research. A winner of the Thompson Innovation Award for a new approach to planning, "Sales Effective Media Planning and Budgeting", she has also judged the American Marketing Association's EFFIE Competition for advertising that produces marketplace results.
Over the years, M/s Sylvester has consulted to many of the U.S.A.'s largest advertisers. She is widely published and a frequent speaker on advertising at U.S.A. and global conferences. She now specializes in brand health, advertising budgeting and marketplace effects. M/s Sylvester has a Masters of Science degree in Administration and a Bachelor of Arts degree in English Communications, both from DePaul University. She lives in Arlington Heights, Illinois, with her husband Michael, a commercial illustrator and their school-age children, Max and Alice Amelia.
